Fastline Performance Branding

business_card A local powersports shop was in need of some proper branding. The owner had attempted to design his own logo using WordArt in Microsoft Word, and other basic programs, but realized that his multiple attempts were, as he put it, “awful.” After relocating to a new space (and he needed new business cards anyway), he decided it was finally time to start fresh and get a proper brand. This would include a new logo, business cards, work shirts, rugs, bumper stickers, and a website, just to name a few!

He wanted a logo that implied speed but was legible, especially on a moving vehicle (which could be his business truck, trailer, a motorcycle, ATV, UTV, or snowmobile).

Using Illustrator, and some inspiration from logos that he did like, I designed the above logo. Once that was in place, we started ordering all the swag. The business cards, the bumper stickers, the car decals, the patches, the hats, the rugs, the etched glass door.

The final element was a new internet presence (including a new URL). I set up and got the owner started using social media to increase awareness of his shop (via Facebook, Twitter, and Instagram). Being non-techy, this was very helpful for him, as he could easily take before/after photos with his basic smartphone, and share them with his followers, and get lots of likes and shares. In addition, I created an edgy responsive website (using WordPress), so that he will be able to update it from time to time.

fastlineperformance_computerThe website is coming along, but is still under construction. The owner, Adam, realized that although a slick website was wonderful, the social media presence was even more important, and so he has focused most of his time there. Hopefully we’ll get most of the website’s pages populated soon! But in the meantime, you can’t argue with the power of social media, especially when it comes to maintenance and repairs on your most precious toys.

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