Fastline Performance Branding

business_card A local powersports shop was in need of some proper branding. The owner had attempted to design his own logo using WordArt in Microsoft Word, and other basic programs, but realized that his multiple attempts were, as he put it, “awful.” After relocating to a new space (and he needed new business cards anyway), he decided it was finally time to start fresh and get a proper brand. This would include a new logo, business cards, work shirts, rugs, bumper stickers, and a website, just to name a few!

He wanted a logo that implied speed but was legible, especially on a moving vehicle (which could be his business truck, trailer, a motorcycle, ATV, UTV, or snowmobile).

Using Illustrator, and some inspiration from logos that he did like, I designed the above logo. Once that was in place, we started ordering all the swag. The business cards, the bumper stickers, the car decals, the patches, the hats, the rugs, the etched glass door.

The final element was a new internet presence (including a new URL). I set up and got the owner started using social media to increase awareness of his shop (via Facebook, Twitter, and Instagram). Being non-techy, this was very helpful for him, as he could easily take before/after photos with his basic smartphone, and share them with his followers, and get lots of likes and shares. In addition, I created an edgy responsive website (using WordPress), so that he will be able to update it from time to time.

fastlineperformance_computerThe website is coming along, but is still under construction. The owner, Adam, realized that although a slick website was wonderful, the social media presence was even more important, and so he has focused most of his time there. Hopefully we’ll get most of the website’s pages populated soon! But in the meantime, you can’t argue with the power of social media, especially when it comes to maintenance and repairs on your most precious toys.

Stik Pocket Promotional Fundraiser

Background

I have worked with Job’s Daughters International in a creative role since 2003. In 2011 I was invited to join the Long Range Planning Committee to help the organization as a whole determine what its long range goals were, and to achieve them. One of the Long Range Planning (LRP) committee’s tasks was to revamp our branding, and appeal to a new generation of girls. An additional goal was to assist the Board of Trustees with determining an appropriate revenue stream for the organization via fundraising. As the organization is often compared to Girl Scouts, it was our mission to “find our cookie,” so to speak.

Objective

To promote Job’s Daughters International’s new brand among our target audience (10-20 year old girls) while simultaneously raising funds for JDI.

The Product

StikPockets are vinyl stickers that attach to the back of any smartphone or case, turning your phone into a wallet. They can be customized with a logo and sold or handed out for promotional purposes.

My Contributions

I found the product via social media in June 2013, and worked directly with the owner/inventor Brian Owen to get all necessary information. I also negotiated a price point that would be mutually beneficial so that we could raise much-needed funds, and Mr. Owen could get important client feedback for the fundraising branch of his business.

I designed four Stik Pocket designs (two for the initial launch, two for a follow-up fundraiser).

I did market research and data analysis to determine the appropriate number of Stik Pockets to order, how many of each (black and white), and multiple price points (two retail, two wholesale) to ensure healthy profit margins for the organization.

I wrote a proposal outlining all details of the promotion, costs, and projected profits. (Submitted June 24, 2013.)

I secured a booth so that the Long Range Planning Committee could sell Stik Pockets at the organization’s annual conference (“Supreme Session”) in Oakland, California.

I wrote a press release and sent it out prior to Supreme Session to get people excited, and come prepared to buy our product (or buy a bundle and bring it back to sell locally).

I created fundraiser bundles, including a pricing chart, incentive ideas, feedback request, and a tracking form.

Results

The Long Range Planning Committee came to JDI’s Supreme Session (i.e., annual conference, July 22-27, 2013) with 1,000 Stik Pockets. In two and a half days of sales (about 16 hours total), we sold out of all 1,000 Stik Pockets. Our final gross profit margin: 88%. The fundraiser raised nearly twice as many funds as the next two top-grossing fundraisers combined.

 

Job’s Daughters International, after a number of years of stagnant or even declining membership, in 2010 established a Long Range Planning committee to ensure the organization’s long-term success. The committee decided that one of the first things it needed to do was create a brand-new brand to get people excited about Job’s…

USITC Year in Review 2008

The United States International Trade Commission (USITC) publishes an annual report, the Year in Review to report on all happenings at the Commission throughout the year. Using Adobe InDesign, coupled with Adobe Illustrator and Adobe Photoshop, I composed the 2008 Year in Review (published in September 2009).

Tasks included

  • designing a cover (using stock art),
  • creating numerous black and white charts, graphs and tables,
  • developing a consistent style guide for the several documents that made up the Year in Review, and
  • working with senior management and an outside print shop to create a professional annual report.

To see the complete Year in Review, click here to view a local copy (with cover)  or click here for the one hosted on the usitc.gov website (sans cover).

usitc_yir08

USITC Budget Justification

All government agencies are required to submit an annual budget to the Office of Management and Budget.  As an independent agency, the USITC submits its budget request directly to Congress rather than through the Office of Management and Budget.

When I began working at the USITC, I had heard stories of how much work the Budget would be each January, and that every year, without fail, the person in my position had to work around the clock the weekend of the Superbowl to ensure the Budget Justification would arrive to Congress by the deadline (the first Monday in February). As Henry Ford used to say, “Work smart, not hard.” While I’m a hard worker, I realized if I approached the task differently, I might not have to work around the clock leading up to the deadline. When I took a look at the previous budgets, and learned about the process in place, I realized that the Budget could be created much more efficiently using smarter processes and more current and capable software. Continue Reading

ASSET Brochure

For the launch of CGH Technologies’ software/service bundle, ASSET, I created the logo, as well as a full-bleed tabloid-size handout. This was created using InDesign, and opens from the center like French doors.

To view the original (French door opening) PDF, click here.

To view a modified version of the PDF that opens like a folder, click here.

Holiday Celebration

One thing that I have done nearly every year is create a corporate holiday card for my employer. Corporate holiday cards have to be festive, but inclusive, so Christmas trees, red and green, and menorahs are out. Winterscapes, snowmen, and metalics are in. For CGH’s annual holiday season, I created a complete brand, including invitations, inclusive artwork, and original fun poems. Continue Reading

Wedding Branding, etc.

Invitations, save-the-dates, a wedding website, programs, a guestbook, a wedding album… this is kind of stuff a graphic designer loves to do. It’s even more satisfying when the client is yourself.

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Director : Rian Johnson.
Writer : Rian Johnson.
Producer : Ram Bergman, James D. Stern.
Release : September 26, 2012
Country : China, United States of America.
Production Company : Endgame Entertainment, FilmDistrict, DMG Entertainment, Ram Bergman Productions.
Language : English.
Runtime : 118
Genre : Action, Thriller, Science Fiction.

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