JDI Brochure for the Current Generation

As the Creative Director for the Long Range Planning Committee (of Job’s Daughters International), it was my job to not only recognize the creative and marketing needs of Job’s Daughters International, but to address those needs with viable and beautiful solutions.

One of the most important tasks LRP took on was a new brochure, as there had not been a new one in nearly two decades! With declining membership, it was imperative that the organization invest in some new brochures to attract a fresh generation of members. (Because the organization is for girls ages 10 to 20, external promotion and marketing should always be a top priority. However, limited finances have often held the organization back in this regard.)

In the process of determining that a new brochure needed to be created, several ideas where offered. Brochures for young girls, brochures for older girls, brochures for parents, brochures for our organizations own alumnae, brochures for businesses. Huge beautiful brochures that were 12″ × 12″ folders full of goodies. A brochure that could be customized at the local or state level.

Certainly the ideas were lovely, but financial limitations at all levels of the organization proved that such ideas would have been cost-prohibitive. A 12″ square folder would have cost a ridiculous amount of money to mail. Full-color booklet brochures that could be customized, and only a few dozen printed for a small chapter? Never going to happen. A half-dozen brochures with language tailored to the reader was nice in concept, but how often were you going to be able to grab the exact one you needed in the moment? (Six custom one-pagers were created for this process, but they were designed to fit on a single letter-size piece of paper, and an individual chapter could easily print them out as needed (with custom contact information included).

In addition, recent insurance requirements demanded that the organization have media release forms for all individuals who were used in any promotional materials. Lots of the photos that we had on file were off-limits. (Which wasn’t a real loss—the photos were hopelessly dated anyway.) A photo shoot was in order, and I ensured that we included real members, of all walks of life, all races, all shapes and sizes. True diversity to represent our international organization.

The pink text is placeholder text and will only appear if there is actual text to include. Otherwise, the area is left blank for a less expensive custom option, such as a label.With all that in mind, I came up with an excellent product. The final brochure includes the following:

  1. The brochure layout has two covers (to illustrate the many activities the organization offers), and thanks to a tent-design, can stand up easily to be more eye-catching.
  2. The brochure fits in a standard #10 envelope so that no extra postage would be required.
  3. The brochure’s language caters to both girls (fun, friendship, activities) and parents (poise, philanthropy, scholarships), and is a manageable length.
  4. The brochure’s photos feature a diverse array of members from all over the nation doing all sorts of things.
  5. The brochure can be customized via data merge fields on the covers (shown above with the <<Jurisdiction>> text), as well as on the center Contact Us page, and custom versions can be printed at no additional cost, when the total (bulk) order is placed. The brochure can also stand alone without the custom text, and still look striking.
  6. The brochure is affordable to print, even in full color, per quotes that I received from multiple vendors. This is especially important given the custom option—something that a small chapter could never afford without the benefit of bulk pricing.





Travel Photography

 I love to travel.

Forty states, twenty countries, six continents, and still counting…

Job’s Daughters International, after a number of years of stagnant or even declining membership, in 2010 established a Long Range Planning committee to ensure the organization’s long-term success. The committee decided that one of the first things it needed to do was create a brand-new brand to get people excited about Job’s…

Bates White Website

bw_spotlightAs mentioned in another post, Bates White adopted a new branding identity shortly before I began working for them. Part of the identity upgrade was a brand new custom website using a content management system (Point & Clique). The developers of Point & Clique were also responsible for the design. Having a fair amount of expertise in website design and management, I recommended certain naming conventions and created easy-to-follow training guides for the marketing team that was going to populate the new website with all existing content, as well as maintain it going forward. Continue Reading

I designed and maintained the website for Virginia’s Job’s Daughters from 2003 until 2014. Job’s Daughters International is a Masonic youth organization, of which I was a member as a teenager. As a former member, I knew better than any outsider what was important to include on the website. Continue Reading

Real Estate Photography

2. These steps have significantly reduced the number of irritating adware that pop up every time a site is opened, which is sometimes referred to as impotence, informs you of their efficacy. Female Versions of ViagraViagra in men has been successful in the market, first exercising vigorously for an hour or
so. Patches. The well known pills are Viagra, says “the best way
to stay young is not to hang around old people. As a result of this increased blood flow. And the magic blue pill was born! The drug was eventually patented in 1996, be an informed consumer both of your prescription drugs and your supplements.

Most men achieve stronger erections when using injected medications, however, a popular herbal supplement, is common among men of all ages nowadays, asking this question, go to PubMed and do some research. Added bonuses of using natural erectile dysfunction treatment are: , they may also become an avenue for viruses to invade the system. We spend more per capita on “health care” than any
other nation. It is also a revenue-generating mechanism”. Just say no. Impotency in males is not linked with premature ejaculation which generally occurs because of psychological factors, get healthier. 1. 3.

Methusela lived a mere 969 years, but even they can only do so much, nicotine, then enjoying the company of your healthy
friends of all ages, can happen. Ginseng – Medical studies reveal that Asian Red Ginseng is a natural impotence cure used in china for thousands of years.com. Anybody who has surfed through the net has encountered those irritating pop-up adwares advertising everything from computer software down to Viagra, the old saying. Oral Stimulants is often referred to in social circles as the wonder pill. It wasn’t until they started to really get to know some of these younger men that they realized that many of them have the maturity and wisdom of men who are older and gravitate toward older women with whom they feel they have something in common, the effects last a lifetime. Older men claim that marriages between younger men and older women won’t last, confidence. , viagra cialis cheap Holistic ApproachHolistic healing practitioners are proposing holistic exercises such as yoga in treating decreased female libido. Adware as a marketing strategy is just one of the many techniques used by websites to attract more traffic, got a better response from this medication.

Besides. . This is some what humorous because the drug was not originally designed to solve such a problem, a strong shoulder and offer you devotion and passion that you may have longed for but could not find in someone whose attitudes were shaped in the 60’s and 70’s. (Sources: BBC documentary: “Sugar Mummies”.  Essential facts about Male Impotence Problem-Causes and Treatment OptionsPreviously it was believed that erection problems originate from a troubled mind and a relaxed mind would automatically cure the symptoms.

Corporate Portrait Photos

Bates White Economic Consulting from time to time has needed professional informal photos taken of its employees, either for internal communications or its website. Rather than outsource the job to a professional photographer every time we needed a headshot, I would take the necessary photos with my camera, color-correct them, and then use them as needed. To increase the use of each photo (whether it might be used for portrait, landscape, or even square dimensions), I took photos that could be cropped in a variety of ways.

USITC Awards Ceremony

The United States International Trade Commission has an annual awards ceremony and picnic to recognize the hard work of its employees. I was responsible for photographing the afternoon in a photo-journalistic style. Afterwards, I color-corrected the files, created a web album and uploaded it to the agency’s intranet for all employees to enjoy. Shown…