JDI Brochure for the Current Generation

As the Creative Director for the Long Range Planning Committee (of Job’s Daughters International), it was my job to not only recognize the creative and marketing needs of Job’s Daughters International, but to address those needs with viable and beautiful solutions.

One of the most important tasks LRP took on was a new brochure, as there had not been a new one in nearly two decades! With declining membership, it was imperative that the organization invest in some new brochures to attract a fresh generation of members. (Because the organization is for girls ages 10 to 20, external promotion and marketing should always be a top priority. However, limited finances have often held the organization back in this regard.)

In the process of determining that a new brochure needed to be created, several ideas where offered. Brochures for young girls, brochures for older girls, brochures for parents, brochures for our organizations own alumnae, brochures for businesses. Huge beautiful brochures that were 12″ × 12″ folders full of goodies. A brochure that could be customized at the local or state level.

Certainly the ideas were lovely, but financial limitations at all levels of the organization proved that such ideas would have been cost-prohibitive. A 12″ square folder would have cost a ridiculous amount of money to mail. Full-color booklet brochures that could be customized, and only a few dozen printed for a small chapter? Never going to happen. A half-dozen brochures with language tailored to the reader was nice in concept, but how often were you going to be able to grab the exact one you needed in the moment? (Six custom one-pagers were created for this process, but they were designed to fit on a single letter-size piece of paper, and an individual chapter could easily print them out as needed (with custom contact information included).

In addition, recent insurance requirements demanded that the organization have media release forms for all individuals who were used in any promotional materials. Lots of the photos that we had on file were off-limits. (Which wasn’t a real loss—the photos were hopelessly dated anyway.) A photo shoot was in order, and I ensured that we included real members, of all walks of life, all races, all shapes and sizes. True diversity to represent our international organization.

The pink text is placeholder text and will only appear if there is actual text to include. Otherwise, the area is left blank for a less expensive custom option, such as a label.With all that in mind, I came up with an excellent product. The final brochure includes the following:

  1. The brochure layout has two covers (to illustrate the many activities the organization offers), and thanks to a tent-design, can stand up easily to be more eye-catching.
  2. The brochure fits in a standard #10 envelope so that no extra postage would be required.
  3. The brochure’s language caters to both girls (fun, friendship, activities) and parents (poise, philanthropy, scholarships), and is a manageable length.
  4. The brochure’s photos feature a diverse array of members from all over the nation doing all sorts of things.
  5. The brochure can be customized via data merge fields on the covers (shown above with the <<Jurisdiction>> text), as well as on the center Contact Us page, and custom versions can be printed at no additional cost, when the total (bulk) order is placed. The brochure can also stand alone without the custom text, and still look striking.
  6. The brochure is affordable to print, even in full color, per quotes that I received from multiple vendors. This is especially important given the custom option—something that a small chapter could never afford without the benefit of bulk pricing.

 

 

 

 

Steven R. Berger website, ebooks

For Steven R. Berger’s website, stevenrberger.com, I created a website that could promote his three novels, available in paperpack and ebook formats (from Amazon and Barnes & Noble).

Steven wanted a website that used a content management system, preferably WordPress, so that he could make updates from time to time. Additionally, he wanted to make free samples of all his books available for download in as many formats as was reasonable.

stevenrberger.comI wireframed the site, and then created it in WordPress using the content and direction he provided, using a theme that has the option to expand to direct-to-consumer sales. The look for the original site was suggested by a bookmark his wife designed. The site also uses SEO and social media to increase traffic.

After 18 months, it was time to create a new look for the site. Truth be told, Steve saw the website I had created for another author, and wanted his site to look more like that site.

Using InDesign, I created the free samples of his work in PDF, .epub, and .mobi (for Kindle). I have since created the .epub versions of Innocent Bystander and Ursula’s Yahrtzeit Candle.

In addition, I proofread all three books prior to their publication, finding several mistakes that went unnoticed by several others, and then wrote (or rewrote) the teaser copy for the two novellas (Ursula’s Yahrtzeit Candle and Innocent Bystander).

Teaser copy for Ursula’s Yahrtzeit Candle:

Ursula Frank, an 87-year-old woman, who has lived and seen it all from Nazi-scorched Europe to pre-Castro Cuba, was looking for a clever exit from her mortal coil by going into East L.A. at night looking for trouble. Unintentionally she interrupts the gang initiation of Reuben Montanez, a 17-year-old good guy who was simply hoping for a better life than his honest hard-working (deceased) brother. Little does Reuben know that Ursula just might have the answer to his hopes of a better life, if only she can share it with him before it is too late—for either of them.

Teaser copy for Innocent Bystander: An American Tragedy:

Chuck Gray, a 40-something family man whose worked at a paper supply house for nearly two decades can’t help but be attracted to Felicia Tafoya, a beautiful Latina coworker more than 20 years his junior. In danger of missing an international flight after missing her bus, Chuck offers Felicia a ride. The next morning detectives ask Chuck some questions about the rape and murder of a woman matching Felicia’s description, and before he realizes what’s happening, Chuck is arrested.

Innocent Bystander explores the ordeal that one man faces when considered a suspect in a violent sex crime, and the resulting fallout with the people who thought they knew him best: his wife, teenage children, and colleagues. Is there such a thing as “innocent until proven guilty” anymore?

 

Bates White New Branding and Templates

I began working for Bates White Economic Consulting firm shortly after they decided it was time for a new brand and identity. This included a new logo, new website, new business cards, new corporate templates (primarily in Word, Excel, and PowerPoint), just to name a few.

It was my job to take the new logo and brand and create or update countless files, and in many cases expand upon the determined brand identity. For example, the new brand’s color scheme only had 6 colors. With the type of economic work the firm does (lots of charts and other visual graphics), it was necessary to expand the color scheme to accommodate up to 15 colors that were easily distinguishable from each other, both on screen, and in print (in both color and black and white). Continue Reading

Colorado Job’s Daughters Yearbook

To continue the new branding campaign of Job’s Daughters International, Colorado’s jurisdiction (or Grand Guardian Council as it’s called) asked me to create a yearbook to commemorate their 2011–2012 term. Continue Reading

I designed and maintained the website for Virginia’s Job’s Daughters from 2003 until 2014. Job’s Daughters International is a Masonic youth organization, of which I was a member as a teenager. As a former member, I knew better than any outsider what was important to include on the website. Continue Reading

In August of 2010, the U.S. Department of Justice and the Federal Trade Commission released new Horizontal Merger Guidelines. However, they only issued the Guidelines online via HTML and PDF. Realizing people within the industry might want to access the guidelines via alternate methods, Bates White set forth to fill in those gaps. In the Spring of 2011 I created both a print version of the guidelines that was used as a promotional handout, as well as an ebook version that could be accessed through all major e-readers, including Kindle (.mobi file), and Nook, iPad, Kobu, and Sony eReader (.epub file). Continue Reading

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