Posted on September 1, 2013
I have worked with Job’s Daughters International in a creative role since 2003. In 2011 I was invited to join the Long Range Planning Committee to help the organization as a whole determine what its long range goals were, and to achieve them. One of the Long Range Planning (LRP) committee’s tasks was to revamp our branding, and appeal to a new generation of girls. An additional goal was to assist the Board of Trustees with determining an appropriate revenue stream for the organization via fundraising. As the organization is often compared to Girl Scouts, it was our mission to “find our cookie,” so to speak.
To promote Job’s Daughters International’s new brand among our target audience (10-20 year old girls) while simultaneously raising funds for JDI.
StikPockets are vinyl stickers that attach to the back of any smartphone or case, turning your phone into a wallet. They can be customized with a logo and sold or handed out for promotional purposes.
I found the product via social media in June 2013, and worked directly with the owner/inventor Brian Owen to get all necessary information. I also negotiated a price point that would be mutually beneficial so that we could raise much-needed funds, and Mr. Owen could get important client feedback for the fundraising branch of his business.
I designed four Stik Pocket designs (two for the initial launch, two for a follow-up fundraiser).
I did market research and data analysis to determine the appropriate number of Stik Pockets to order, how many of each (black and white), and multiple price points (two retail, two wholesale) to ensure healthy profit margins for the organization.
I wrote a proposal outlining all details of the promotion, costs, and projected profits. (Submitted June 24, 2013.)
I secured a booth so that the Long Range Planning Committee could sell Stik Pockets at the organization’s annual conference (“Supreme Session”) in Oakland, California.
I wrote a press release and sent it out prior to Supreme Session to get people excited, and come prepared to buy our product (or buy a bundle and bring it back to sell locally).
I created fundraiser bundles, including a pricing chart, incentive ideas, feedback request, and a tracking form.
The Long Range Planning Committee came to JDI’s Supreme Session (i.e., annual conference, July 22-27, 2013) with 1,000 Stik Pockets. In two and a half days of sales (about 16 hours total), we sold out of all 1,000 Stik Pockets. Our final gross profit margin: 88%. The fundraiser raised nearly twice as many funds as the next two top-grossing fundraisers combined.
Posted on February 20, 2013
Job’s Daughters International, after a number of years of stagnant or even declining membership, in 2010 established a Long Range Planning committee to ensure the organization’s long-term success. The committee decided that one of the first things it needed to do was create a brand-new brand to get people excited about Job’s…
Posted on September 1, 2009
The United States International Trade Commission (USITC) publishes an annual report, the Year in Review to report on all happenings at the Commission throughout the year. Using Adobe InDesign, coupled with Adobe Illustrator and Adobe Photoshop, I composed the 2008 Year in Review (published in September 2009).
- designing a cover (using stock art),
- creating numerous black and white charts, graphs and tables,
- developing a consistent style guide for the several documents that made up the Year in Review, and
- working with senior management and an outside print shop to create a professional annual report.
To see the complete Year in Review, click here to view a local copy (with cover) or click here for the one hosted on the usitc.gov website (sans cover).
Posted on February 9, 2009
All government agencies are required to submit an annual budget to the Office of Management and Budget. As an independent agency, the USITC submits its budget request directly to Congress rather than through the Office of Management and Budget.
When I began working at the USITC, I had heard stories of how much work the Budget would be each January, and that every year, without fail, the person in my position had to work around the clock the weekend of the Superbowl to ensure the Budget Justification would arrive to Congress by the deadline (the first Monday in February). As Henry Ford used to say, “Work smart, not hard.” While I’m a hard worker, I realized if I approached the task differently, I might not have to work around the clock leading up to the deadline. When I took a look at the previous budgets, and learned about the process in place, I realized that the Budget could be created much more efficiently using smarter processes and more current and capable software. Continue Reading
Posted on February 1, 2008
For the launch of CGH Technologies’ software/service bundle, ASSET, I created the logo, as well as a full-bleed tabloid-size handout. This was created using InDesign, and opens from the center like French doors.
Posted on December 20, 2007
One thing that I have done nearly every year is create a corporate holiday card for my employer. Corporate holiday cards have to be festive, but inclusive, so Christmas trees, red and green, and menorahs are out. Winterscapes, snowmen, and metalics are in. For CGH’s annual holiday season, I created a complete brand, including invitations, inclusive artwork, and original fun poems. Continue Reading
Posted on July 7, 2007
Invitations, save-the-dates, a wedding website, programs, a guestbook, a wedding album… this is kind of stuff a graphic designer loves to do. It’s even more satisfying when the client is yourself.